abstract：UK-based footwear brand Loake Shoemakers has announced a partnership to introduce digital product passports for its product range.

The company has partnered with UK tech company Buyerdock to integrated digital product passports for its entire range.

Loake is reportedly aiming to drive transparency, sustainability and customer engagement with the passports as well as innovation and responsible business practices.

The digital product passports will include data on origin, materials, sustainability and care instructions, accessed with a QR code.

Ian Smith, Sustainability Manager at Loake Shoemakers, said: “We are excited to partner with Buyerdock, a leader in the DPP space, to provide our customers with comprehensive product information for every pair of Loake Shoes.

“This initiative aligns with our values of quality, craftsmanship, and transparency, and we believe it will enhance the customer experience. Having a unique system that will automatically generate the correct EU packaging recycle logos ensures we remain compliant too.”

Source: Fashion United

Credit: Loake